Brand Tags

VW Logo

A logo is the visual representation of a brand, but what does that logo, that brand make you think? “A collective experiment in brand perception,” asks it’s users for a one word or phrase reaction to an image of a logo and then compiles the answers into a tag cloud. The results are interesting, often humorous, and very valuable to the brand owners.

Brands only exist in the mind of their consumers; how do brands exist in your mind? How does your brand exist in your customers mind?

tag cloud


  1. Of course your perception of brands may change swiftly. My perception of Volkswagen has quickly changed since this post due to an outrageous service bill. Ugh…

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  1. JAMES KURTZ III graphic designer

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