Recently Ikea changed it’s house font from a modified version of Futura to the ubiquitous Verdana. Cue the freakout. Designers and typophilles all over the internet have been decrying the change. Even Time Magazine has written about the font controversy.
All this outrage over a font? For some designers, it’s an issue of propriety — Verdana, which was invented by Microsoft, was intended to be used on a screen, not on paper. “It has open, wide letterforms with lots of space between characters to aid legibility at small sizes on screen,” explains Simon l’Anson, creative director at Made by Many, a London-based digital-consulting company. “It doesn’t exhibit any elegance or visual rhythm when set at large sizes. It’s like taking the family sedan off-road. It will sort of work, but ultimately gets bogged down.”
Between Ikea changing it’s font and Marvel being purchased by Disney it’s been a rough week filled with scary change for us graphic designers. *please note the sarcasm*
Photo from mattcrest on Flickr.